"Conservation isn’t just something we do"
As a visitor, we ask that you join us in our commitment to the Cliffs and to their conservation and sustainability. Conservation isn’t just something we do at the Cliffs – it is our very reason for being.
Our mission at the Cliffs of Moher Visitor Experience is to develop and improve the delivery of a world class visitor experience in a safe, welcoming, and informative manner, while adhering to best practice in the conservation of the Cliffs of Moher and their heritage.
As a main Geosite in the Burren and Cliffs of Moher UNESCO Geopark we are committed to the ethos of sustainable tourism and sustainable business and we strive to reduce any negative impact on the environment, preserve local culture and heritage and spread economic benefit. We ask visitors to help us on this journey by practising the principles of Leave No Trace.
The Cliffs of Moher is an area of immense natural beauty, steeped in history, rich in flora and fauna. Due to the unique makeup of the different clastic rocks, the cliffs hold vital information of how our local environment was formed over many millions of years.
For these reasons, we have a responsibility to protecting the cliffs and preserving this landscape for future generations.
The Cliffs of Moher have been designated a Special Protection Area (SPA) under Irish and EU legislation, on the 4th of June 2010. Its purpose is to protect a specific seven species of birds some of which are endangered.
In 2007, a new visitor Centre was constructed on the site and with this a visitor management programme was launched. Among the objectives of the new operation was the protection and conservation of the Cliffs of Moher. A Green Team was created and since then, has established a journey in Sustainable Tourism.
The Cliffs of Moher Visitor Experience strives to be an environmentally sustainable eco-tourism attraction. This means that in everything we do, we strive to reduce any negative impact on our environment – from the natural world to local culture. We are here to give back rather than to take.
Our Green Team focuses on the three main areas of sustainability – Economic viability, Environmental Protection and Social Equity. We educate our team through a series of internal and external training programmes to enrich their knowledge of sustainability, built and cultural heritage. We promote sustainability through our web sites and social media platforms and in every aspect of our daily practices.
Today we have a comprehensive Environmental Action Plan and a Sustainability Plan. Our work has enjoyed recognition from the following.
Winner of a Green Award in 2010, finalists from 2015-2018.
Achieved an award of excellence from the Geopark.
Runners up for the ECO Tourism Awards (Sustainable Travel Ireland) in November 2019.
Our built infrastructure takes its design and influences from the natural materials and forms of the area to minimise its impact and footprint on its visually prominent rural landscape setting. The most notable design feature is the subterranean visitor Centre, built into the hillside and the use of local Liscannor flagstone along the Cliffs paths.
As per the EU Natura 2000 directive, we preserve and monitor the natural habitat of the Cliffs of Moher. We ensure the Cliffs of Moher’s relationship and impact on the region and community is positive by participation in external engagement with all relevant stakeholders and working together to achieve mutual goals.
We promote the County Clare tourist product for the economic and social benefit of the local and broader community as well as working closely with the Burren and Cliffs of Moher UNESCO Global Geopark to ensure the future sustainability of the area.
War on Waste
We aim to recycle as much waste as possible food and compostable waste. Last year, a substantial 57% of waste collected from our site was recycled. In addition, our waste management company separately collects all our food waste.
A Geothermal, ground source heat pump is in place to heat and cool the main visitor Centre building and an air to water system is in place in our newer coach arrival building.
We are committed to measuring and achieving a reduction to our utilities annually and maintain detailed records of plans, actions, and achievements of this.
Our electricity supplier is Airtricity who provide energy from 100% renewable sources.
We are committed to reduce our electricity usage by 5% by 2022 and increase our recycling target to 60%. All lighting throughout the site are LED and our Green Team lead all projects in waste and energy management to reduce the CO2 emissions on site.
All our tent companies are compelled by our lease agreements to have 10% of their goods bought from local suppliers in the area.
Water is Life
We have reduced our water usage through the installation of waterless urinals in the men’s toilets and dual flush systems – as well as aerated motion sensor taps in all toilets. Since these measures were put in place, we have reduced our water usage by 24% – a saving of 5,076 litres a day! We are committed to reducing our water usage to 6 litres per visitor by 2022.
How You Can Help Make a Difference
There numerous ways you can make a difference when you visit the cliffs. We encourage all visitors to apply the principles of Leave No Trace. The Cliffs of Moher Visitor Experience is a partner with Leave No Trace Ireland – an initiative that promotes and inspires responsible outdoor recreation through education, research and partnerships. The programme strives to build awareness, appreciation of and respect for Ireland’s natural and cultural heritage. It is dedicated to creating a nationally recognised and accepted outdoor ethic that promotes personal responsibility. The programme also encourages all outdoor enthusiasts – from walkers to mountain bikers and horse riders – to do their part to protect the lands used by the public. In this way we can help preserve the environment for generations to come.
In co-operation with this initiative, businesses in the Burren Ecotourism Network have completed Leave No Trace Awareness Training and are now official Leave No Trace Partners since 2014.
Each member of our staff here at the cliffs of Moher are also official Leave No Trace Partners. So please do not hesitate to ask any of them if you have any questions when visiting the Cliffs of Moher.
- Plan ahead and prepare
- Be considerate of others
- Respect farm animals and wildlife
- Travel and camp on durable ground
- Leave what you find
- Dispose of waste properly