The Irish saying “Céad Míle Fáilte” means a hundred thousand welcomes. The Cliffs of Moher Visitor Experience is a participant in the Clare Tourism Forum programme “Clare says Céad Míle Fáilte”, which promotes good customer service and a real County Clare welcome.

The emblem is synonymous with Clare Tourism whose primary role is to market and promote County Clare. Individuals sign up to a commitment to four key actions.

Greet customers with a friendly and cheerful “good morning” / “good afternoon” or “good evening”.
Make eye contact with customers, acknowledge them and engage with them.
Check that they have the information / directions / assistance etc they need.
Smile.

Staff at the Cliffs of Moher Visitor Experience who wear the “Clare says Céad Míle Fáilte” lapel pin have signed up to the programme.